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BPO Prime
The Penang State Government, together with a Singapore government investment company, agreed to study the feasibility to co-develop a large land parcel targeted at business process outsourcing companies in Penang.
This project was intended to be a pioneering high-tech pilot project to uplift Penang’s industrial sector to the next level of technology services.
Location
Size
15,000 sq. m (retail space), 70,000 sq. m (office space), 500 units apartments
Bayan Baru, Penang Island
The Challenge
This was a major study and required much “on the ground” surveys, interviews and research with limited timeframe.
How we helped
VestAsia conducted a detailed advisory and feasibility study to assist our client in navigating the best use for the Penang site. The study took more than 12 months with much research and surveys done.
We advised on all aspects of the design, from mall layout, tenant mix, positioning, branding, A&P to the setting up and training of the operations team. Penang’s development arm, Penang Development Corporation (PDC), ultimately signed a RM1.3 billion joint venture agreement with Temasek and Economic Development Innovation Singapore (EDIS) to develop this project.
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